Outstream:

• Viewability-initiated outstream format, launching when the player is 50% in-view
• Video Launches without sound for maximum user-friendliness
• User can close the player after 5 sec
• Average Viewability of 70% – Average Completion Rate of 60%

Instream:

• Viewability-initiated format-begins to play when the player is 50 % in-view
• Video launches without sound & expands to full screen & audio on tap
• Average Viewability of 78% – Average Completion Rate of 75%
• Adopts the unique design of the site for a truly native experience