Ads range from skippable and non-skippable video ads to display and overlay ads, providing brands with flexible options to target users based on interests, demographics, and search behavior. Successful YouTube campaigns focus on storytelling, offering value or entertainment while keeping messages concise. 

Brands often use eye-catching visuals, influencer collaborations, or user-generated content to build connection and trust. Whether promoting products, services, or brand awareness, YouTube ads leverage the platform’s broad reach and interactive features to drive conversions and engage viewers at scale.